Established over 20 years ago, PR Direct has brought countless heritage, innovative and niche products to the forefront in all manner of communication channels – from conventional print to online and social, from regional magazines and leading national newspapers to TV and film.
Run by Sarah Selzer and Mark Chapman, PR Direct has built up a rock solid reputation as the go-to agency for housewares PR, reinforced by Sarah’s journalist background as a trade editor and their work as the UK office for the IHA (International Housewares Association) and The Inspired Home Show.
The PR offer has expanded into digital marketing in a big way! We now include social media, email marketing and digital advertising alongside our day-to-day PR activity. Influencers too have become a media channel in their own right.
Our work with brands covers housewares, interiors, small kitchen appliances, giftware and most recently greeting cards.
This evolution in the way the media present brands to their audiences has coincided with the huge growth in the role of influencers and the experience of how working with them can enhance a brand’s reputation.
They can provide an organic feel to your story and if you get the balance right, whether paid-for or gifted, this channel can be a real sales driver.